[{"data":1,"prerenderedAt":158},["ShallowReactive",2],{"expertises":3,"article-categories":94,"article-tendances-rp-influence-2026":110},[4,9,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89],{"description":5,"id":6,"name":7,"slug":8},"Apps iOS et Android.",17,"Application mobile","application-mobile",{"description":10,"id":11,"name":12,"slug":13},"Identite de marque et design.",7,"Branding & Identite","branding",{"description":15,"id":16,"name":17,"slug":18},"Strategie editoriale et contenu.",9,"Content Marketing","content-marketing",{"description":20,"id":21,"name":22,"slug":23},"Conception et developpement de sites.",5,"Creation de site web","creation-site",{"description":25,"id":26,"name":27,"slug":28},"Mesure, tracking et pilotage data.",14,"Data & Analytics","data-analytics",{"description":30,"id":31,"name":32,"slug":33},"Experience et interface utilisateur.",8,"Design UX\u002FUI","design-ux",{"description":35,"id":36,"name":37,"slug":38},"Boutiques en ligne, Shopify, Prestashop.",6,"E-commerce","e-commerce",{"description":40,"id":41,"name":42,"slug":43},"Marketing automation et fidelisation.",11,"Emailing & CRM","emailing",{"description":45,"id":46,"name":47,"slug":48},"Acquisition et experimentation rapide.",15,"Growth Hacking","growth-hacking",{"description":50,"id":51,"name":52,"slug":53},"Generation de leads et nurturing.",10,"Inbound Marketing","inbound-marketing",{"description":55,"id":56,"name":57,"slug":58},"Amazon, Cdiscount, marketplaces.",16,"Marketplaces","marketplace",{"description":60,"id":61,"name":62,"slug":63},"Supports imprimes et editoriaux.",18,"Print & Edition","identite-print",{"description":65,"id":66,"name":67,"slug":68},"Relations presse et marketing d'influence.",12,"RP & Influence","rp-influence",{"description":70,"id":71,"name":72,"slug":73},"Publicite payante et acquisition payante.",2,"SEA \u002F Google Ads","sea",{"description":75,"id":76,"name":77,"slug":78},"Referencement naturel et visibilite sur les moteurs.",1,"SEO","seo",{"description":80,"id":81,"name":82,"slug":83},"Publicite sur Meta, TikTok, LinkedIn.",4,"Social Ads","social-ads",{"description":85,"id":86,"name":87,"slug":88},"Strategie et gestion des reseaux sociaux.",3,"Social Media","social-media",{"description":90,"id":91,"name":92,"slug":93},"Production video et animation.",13,"Video & Motion design","video-motion",[95,98,101,104,106,108],{"count":96,"name":97},132,"Villes",{"count":99,"name":100},40,"Conseils",{"count":102,"name":103},22,"Guide",{"count":61,"name":105},"Tarifs",{"count":61,"name":107},"Secteurs",{"count":61,"name":109},"Tendances",{"category":109,"content":111,"created_at":112,"excerpt":113,"expertise":67,"expertise_slug":68,"id":114,"kind":115,"reading_minutes":86,"related":116,"slug":153,"tags":154,"title":157},"Le marche du RP & Influence evolue vite. Voici les tendances qui comptent en 2026 pour\nchoisir un partenaire a jour et anticiper les prochaines annees.\n\n## L'IA au service de la performance\nL'intelligence artificielle accelere la production et l'analyse, mais ne remplace pas la strategie.\nLes meilleures agences RP & Influence l'utilisent pour gagner en efficacite tout en gardant l'humain au\ncentre de la decision.\n\n## Plus de transparence et de mesure\nLes annonceurs exigent des comptes : reporting clair, attribution honnete et indicateurs relies au\nbusiness. La transparence devient un avantage concurrentiel pour les agences RP & Influence.\n\n## Specialisation et expertise sectorielle\nLes agences RP & Influence qui connaissent un secteur apportent plus de valeur qu'un acteur generaliste.\nLa specialisation devient un critere de choix majeur.\n\n## Ce que ca change pour vous\nPrivilegiez un partenaire qui investit dans ses competences, mesure ses resultats et reste transparent.\nC'est le meilleur indicateur de performance durable.\n\n## Questions frequentes\n\n### Faut-il une agence RP & Influence qui utilise l'IA ?\nL'IA est un atout d'efficacite, mais c'est la strategie et l'expertise humaine qui font la difference. Regardez les resultats, pas seulement les outils.\n\n### Comment rester a jour ?\nSuivez nos guides et comparatifs : nous mettons regulierement a jour les bonnes pratiques.\n","2026-07-02T06:55:56.476562+00:00","IA, transparence, specialisation : les grandes tendances RP & Influence pour bien choisir son agence en 2026.",60,"actualite",[117,127,136,146],{"category":100,"created_at":118,"excerpt":119,"expertise":67,"id":120,"kind":121,"reading_minutes":86,"slug":122,"tags":123,"title":126},"2026-07-02T06:55:56.476560+00:00","Quels indicateurs suivre pour piloter une prestation RP & Influence et mesurer le ROI.",58,"article","kpis-agence-rp-influence",[67,124,125],"kpis","performance","Les KPIs a suivre avec une agence RP & Influence",{"category":97,"city":128,"created_at":129,"excerpt":130,"expertise":67,"id":131,"kind":121,"reading_minutes":86,"slug":132,"tags":133,"title":135},"Lyon","2026-07-02T06:55:56.476677+00:00","Comparer et choisir une agence RP & Influence a Lyon : criteres, classement et budget.",208,"agence-rp-influence-lyon",[67,128,134],"local","Agence RP & Influence a Lyon : comment choisir",{"category":105,"created_at":137,"excerpt":138,"expertise":67,"id":139,"kind":140,"reading_minutes":86,"slug":141,"tags":142,"title":145},"2026-07-02T06:55:56.476559+00:00","Modeles de tarification, fourchettes de budget et conseils pour lire un devis d'agence RP & Influence.",57,"guide","prix-budget-agence-rp-influence",[67,143,144],"tarifs","budget","Combien coute une agence RP & Influence ? Tarifs et budgets",{"category":97,"city":147,"created_at":129,"excerpt":148,"expertise":67,"id":149,"kind":121,"reading_minutes":86,"slug":150,"tags":151,"title":152},"Clermont-Ferrand","Comparer et choisir une agence RP & Influence a Clermont-Ferrand : criteres, classement et budget.",207,"agence-rp-influence-clermont-ferrand",[67,147,134],"Agence RP & Influence a Clermont-Ferrand : comment choisir","tendances-rp-influence-2026",[67,155,156],"tendances","2026","RP & Influence : les tendances a connaitre en 2026",1782979021094]