[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"expertises":3,"article-categories":94,"article-mesurer-roi-agence":110},[4,9,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89],{"description":5,"id":6,"name":7,"slug":8},"Apps iOS et Android.",17,"Application mobile","application-mobile",{"description":10,"id":11,"name":12,"slug":13},"Identite de marque et design.",7,"Branding & Identite","branding",{"description":15,"id":16,"name":17,"slug":18},"Strategie editoriale et contenu.",9,"Content Marketing","content-marketing",{"description":20,"id":21,"name":22,"slug":23},"Conception et developpement de sites.",5,"Creation de site web","creation-site",{"description":25,"id":26,"name":27,"slug":28},"Mesure, tracking et pilotage data.",14,"Data & Analytics","data-analytics",{"description":30,"id":31,"name":32,"slug":33},"Experience et interface utilisateur.",8,"Design UX\u002FUI","design-ux",{"description":35,"id":36,"name":37,"slug":38},"Boutiques en ligne, Shopify, Prestashop.",6,"E-commerce","e-commerce",{"description":40,"id":41,"name":42,"slug":43},"Marketing automation et fidelisation.",11,"Emailing & CRM","emailing",{"description":45,"id":46,"name":47,"slug":48},"Acquisition et experimentation rapide.",15,"Growth Hacking","growth-hacking",{"description":50,"id":51,"name":52,"slug":53},"Generation de leads et nurturing.",10,"Inbound Marketing","inbound-marketing",{"description":55,"id":56,"name":57,"slug":58},"Amazon, Cdiscount, marketplaces.",16,"Marketplaces","marketplace",{"description":60,"id":61,"name":62,"slug":63},"Supports imprimes et editoriaux.",18,"Print & Edition","identite-print",{"description":65,"id":66,"name":67,"slug":68},"Relations presse et marketing d'influence.",12,"RP & Influence","rp-influence",{"description":70,"id":71,"name":72,"slug":73},"Publicite payante et acquisition payante.",2,"SEA \u002F Google Ads","sea",{"description":75,"id":76,"name":77,"slug":78},"Referencement naturel et visibilite sur les moteurs.",1,"SEO","seo",{"description":80,"id":81,"name":82,"slug":83},"Publicite sur Meta, TikTok, LinkedIn.",4,"Social Ads","social-ads",{"description":85,"id":86,"name":87,"slug":88},"Strategie et gestion des reseaux sociaux.",3,"Social Media","social-media",{"description":90,"id":91,"name":92,"slug":93},"Production video et animation.",13,"Video & Motion design","video-motion",[95,98,101,104,106,108],{"count":96,"name":97},132,"Villes",{"count":99,"name":100},40,"Conseils",{"count":102,"name":103},22,"Guide",{"count":61,"name":105},"Tarifs",{"count":61,"name":107},"Secteurs",{"count":61,"name":109},"Tendances",{"category":100,"content":111,"created_at":112,"excerpt":113,"id":114,"kind":115,"reading_minutes":86,"related":116,"slug":149,"tags":150,"title":152},"Mesurer le retour sur investissement d'une agence, c'est relier ses actions a la valeur creee.\nVoici une approche pragmatique.\n\n## Definir la valeur\nIdentifiez ce qui compte : chiffre d'affaires, leads qualifies, valeur vie client. Le ROI se calcule par\nrapport a cet objectif, pas a des metriques de volume.\n\n## Mettre en place le suivi\nUn bon tracking et une attribution honnete sont indispensables. Sans mesure fiable, impossible de juger\nla performance.\n\n## Lire les resultats dans la duree\nCertains leviers produisent vite, d'autres construisent un actif durable. Jugez sur un horizon adapte\nau levier concerne.\n\n## Questions frequentes\n\n### Au bout de combien de temps juger ?\nQuelques semaines pour la publicite, plusieurs mois pour le referencement et le contenu.\n","2026-07-02T06:55:56.476622+00:00","Relier les actions de l'agence a la valeur reellement creee.",137,"article",[117,126,135,142],{"category":100,"created_at":118,"excerpt":119,"expertise":92,"id":120,"kind":115,"reading_minutes":86,"slug":121,"tags":122,"title":125},"2026-07-02T06:55:56.476565+00:00","Les questions cles pour evaluer une agence Video & Motion design sur la methode, l'equipe, les resultats et l'engagement.",64,"questions-agence-video-motion",[92,123,124],"questions","selection","10 questions a poser a une agence Video & Motion design avant de signer",{"category":100,"created_at":127,"excerpt":128,"expertise":37,"id":129,"kind":115,"reading_minutes":86,"slug":130,"tags":131,"title":134},"2026-07-02T06:55:56.476536+00:00","Quels indicateurs suivre pour piloter une prestation E-commerce et mesurer le ROI.",28,"kpis-agence-e-commerce",[37,132,133],"kpis","performance","Les KPIs a suivre avec une agence E-commerce",{"category":100,"created_at":136,"excerpt":137,"expertise":52,"id":138,"kind":115,"reading_minutes":86,"slug":139,"tags":140,"title":141},"2026-07-02T06:55:56.476552+00:00","Quels indicateurs suivre pour piloter une prestation Inbound Marketing et mesurer le ROI.",48,"kpis-agence-inbound-marketing",[52,132,133],"Les KPIs a suivre avec une agence Inbound Marketing",{"category":100,"created_at":143,"excerpt":144,"expertise":22,"id":145,"kind":115,"reading_minutes":86,"slug":146,"tags":147,"title":148},"2026-07-02T06:55:56.476531+00:00","Quels indicateurs suivre pour piloter une prestation Creation de site web et mesurer le ROI.",23,"kpis-agence-creation-site",[22,132,133],"Les KPIs a suivre avec une agence Creation de site web","mesurer-roi-agence",[100,151],"agence","Comment mesurer le ROI d'une agence",1782979021620]