[{"data":1,"prerenderedAt":154},["ShallowReactive",2],{"expertises":3,"article-categories":94,"article-kpis-agence-sea":110},[4,9,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89],{"description":5,"id":6,"name":7,"slug":8},"Apps iOS et Android.",17,"Application mobile","application-mobile",{"description":10,"id":11,"name":12,"slug":13},"Identite de marque et design.",7,"Branding & Identite","branding",{"description":15,"id":16,"name":17,"slug":18},"Strategie editoriale et contenu.",9,"Content Marketing","content-marketing",{"description":20,"id":21,"name":22,"slug":23},"Conception et developpement de sites.",5,"Creation de site web","creation-site",{"description":25,"id":26,"name":27,"slug":28},"Mesure, tracking et pilotage data.",14,"Data & Analytics","data-analytics",{"description":30,"id":31,"name":32,"slug":33},"Experience et interface utilisateur.",8,"Design UX\u002FUI","design-ux",{"description":35,"id":36,"name":37,"slug":38},"Boutiques en ligne, Shopify, Prestashop.",6,"E-commerce","e-commerce",{"description":40,"id":41,"name":42,"slug":43},"Marketing automation et fidelisation.",11,"Emailing & CRM","emailing",{"description":45,"id":46,"name":47,"slug":48},"Acquisition et experimentation rapide.",15,"Growth Hacking","growth-hacking",{"description":50,"id":51,"name":52,"slug":53},"Generation de leads et nurturing.",10,"Inbound Marketing","inbound-marketing",{"description":55,"id":56,"name":57,"slug":58},"Amazon, Cdiscount, marketplaces.",16,"Marketplaces","marketplace",{"description":60,"id":61,"name":62,"slug":63},"Supports imprimes et editoriaux.",18,"Print & Edition","identite-print",{"description":65,"id":66,"name":67,"slug":68},"Relations presse et marketing d'influence.",12,"RP & Influence","rp-influence",{"description":70,"id":71,"name":72,"slug":73},"Publicite payante et acquisition payante.",2,"SEA \u002F Google Ads","sea",{"description":75,"id":76,"name":77,"slug":78},"Referencement naturel et visibilite sur les moteurs.",1,"SEO","seo",{"description":80,"id":81,"name":82,"slug":83},"Publicite sur Meta, TikTok, LinkedIn.",4,"Social Ads","social-ads",{"description":85,"id":86,"name":87,"slug":88},"Strategie et gestion des reseaux sociaux.",3,"Social Media","social-media",{"description":90,"id":91,"name":92,"slug":93},"Production video et animation.",13,"Video & Motion design","video-motion",[95,98,101,104,106,108],{"count":96,"name":97},132,"Villes",{"count":99,"name":100},40,"Conseils",{"count":102,"name":103},22,"Guide",{"count":61,"name":105},"Tarifs",{"count":61,"name":107},"Secteurs",{"count":61,"name":109},"Tendances",{"category":100,"content":111,"created_at":112,"excerpt":113,"expertise":72,"expertise_slug":73,"id":31,"kind":114,"reading_minutes":86,"related":115,"slug":149,"tags":150,"title":153},"Travailler avec une agence SEA \u002F Google Ads sans suivre les bons indicateurs, c'est piloter a\nl'aveugle. Voici les KPIs a mettre en place pour mesurer la performance et l'objectiver.\n\n## Aligner les KPIs sur vos objectifs\nUn indicateur n'a de sens que rattache a un objectif business. Notoriete, trafic qualifie, leads,\nchiffre d'affaires : definissez la finalite avant de choisir les metriques avec votre agence SEA \u002F Google Ads.\n\n## Les indicateurs cles a suivre\nSelon le levier, surveillez la visibilite, le cout d'acquisition, le taux de conversion, la valeur\ngeneree et le retour sur investissement. Exigez un tableau de bord lisible et mis a jour regulierement.\n\n## Cadence de reporting\nUn bon rythme de reporting (mensuel le plus souvent) permet d'ajuster sans micro-management. Le reporting\ndoit raconter une histoire : ce qui a ete fait, ce que ca a produit, et la prochaine etape.\n\n## Eviter les vanity metrics\nLes chiffres flatteurs mais sans impact (impressions seules, abonnes achetes) detournent l'attention.\nConcentrez-vous sur les metriques reliees a la valeur reelle.\n\n## Questions frequentes\n\n### Quels KPIs pour une agence SEA \u002F Google Ads ?\nPrivilegiez les indicateurs relies a la conversion et au chiffre d'affaires plutot que les seules metriques de volume.\n\n### A quelle frequence faire le point ?\nUn reporting mensuel avec des points intermediaires en cas de campagne active est un bon equilibre.\n","2026-07-02T06:55:56.476519+00:00","Quels indicateurs suivre pour piloter une prestation SEA \u002F Google Ads et mesurer le ROI.","article",[116,124,132,141],{"category":100,"created_at":117,"excerpt":118,"expertise":72,"id":16,"kind":114,"reading_minutes":86,"slug":119,"tags":120,"title":123},"2026-07-02T06:55:56.476520+00:00","Les questions cles pour evaluer une agence SEA \u002F Google Ads sur la methode, l'equipe, les resultats et l'engagement.","questions-agence-sea",[72,121,122],"questions","selection","10 questions a poser a une agence SEA \u002F Google Ads avant de signer",{"category":103,"created_at":125,"excerpt":126,"expertise":72,"id":36,"kind":127,"reading_minutes":86,"slug":128,"tags":129,"title":131},"2026-07-02T06:55:56.476517+00:00","Methode complete pour choisir une agence SEA \u002F Google Ads : criteres, comparaison, budget et signaux d'alerte a connaitre.","guide","comment-choisir-agence-sea",[72,130,127],"choisir","Comment choisir une agence SEA \u002F Google Ads en 2026",{"category":97,"city":133,"created_at":134,"excerpt":135,"expertise":72,"id":136,"kind":114,"reading_minutes":86,"slug":137,"tags":138,"title":140},"Dijon","2026-07-02T06:55:56.476634+00:00","Comparer et choisir une agence SEA \u002F Google Ads a Dijon : criteres, classement et budget.",152,"agence-sea-dijon",[72,133,139],"local","Agence SEA \u002F Google Ads a Dijon : comment choisir",{"category":97,"city":142,"created_at":143,"excerpt":144,"expertise":72,"id":145,"kind":114,"reading_minutes":86,"slug":146,"tags":147,"title":148},"Tours","2026-07-02T06:55:56.476633+00:00","Comparer et choisir une agence SEA \u002F Google Ads a Tours : criteres, classement et budget.",151,"agence-sea-tours",[72,142,139],"Agence SEA \u002F Google Ads a Tours : comment choisir","kpis-agence-sea",[72,151,152],"kpis","performance","Les KPIs a suivre avec une agence SEA \u002F Google Ads",1782979020611]