[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"expertises":3,"article-categories":94,"article-freelance-ou-agence":110},[4,9,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89],{"description":5,"id":6,"name":7,"slug":8},"Apps iOS et Android.",17,"Application mobile","application-mobile",{"description":10,"id":11,"name":12,"slug":13},"Identite de marque et design.",7,"Branding & Identite","branding",{"description":15,"id":16,"name":17,"slug":18},"Strategie editoriale et contenu.",9,"Content Marketing","content-marketing",{"description":20,"id":21,"name":22,"slug":23},"Conception et developpement de sites.",5,"Creation de site web","creation-site",{"description":25,"id":26,"name":27,"slug":28},"Mesure, tracking et pilotage data.",14,"Data & Analytics","data-analytics",{"description":30,"id":31,"name":32,"slug":33},"Experience et interface utilisateur.",8,"Design UX\u002FUI","design-ux",{"description":35,"id":36,"name":37,"slug":38},"Boutiques en ligne, Shopify, Prestashop.",6,"E-commerce","e-commerce",{"description":40,"id":41,"name":42,"slug":43},"Marketing automation et fidelisation.",11,"Emailing & CRM","emailing",{"description":45,"id":46,"name":47,"slug":48},"Acquisition et experimentation rapide.",15,"Growth Hacking","growth-hacking",{"description":50,"id":51,"name":52,"slug":53},"Generation de leads et nurturing.",10,"Inbound Marketing","inbound-marketing",{"description":55,"id":56,"name":57,"slug":58},"Amazon, Cdiscount, marketplaces.",16,"Marketplaces","marketplace",{"description":60,"id":61,"name":62,"slug":63},"Supports imprimes et editoriaux.",18,"Print & Edition","identite-print",{"description":65,"id":66,"name":67,"slug":68},"Relations presse et marketing d'influence.",12,"RP & Influence","rp-influence",{"description":70,"id":71,"name":72,"slug":73},"Publicite payante et acquisition payante.",2,"SEA \u002F Google Ads","sea",{"description":75,"id":76,"name":77,"slug":78},"Referencement naturel et visibilite sur les moteurs.",1,"SEO","seo",{"description":80,"id":81,"name":82,"slug":83},"Publicite sur Meta, TikTok, LinkedIn.",4,"Social Ads","social-ads",{"description":85,"id":86,"name":87,"slug":88},"Strategie et gestion des reseaux sociaux.",3,"Social Media","social-media",{"description":90,"id":91,"name":92,"slug":93},"Production video et animation.",13,"Video & Motion design","video-motion",[95,98,101,104,106,108],{"count":96,"name":97},132,"Villes",{"count":99,"name":100},40,"Conseils",{"count":102,"name":103},22,"Guide",{"count":61,"name":105},"Tarifs",{"count":61,"name":107},"Secteurs",{"count":61,"name":109},"Tendances",{"category":100,"content":111,"created_at":112,"excerpt":113,"id":114,"kind":115,"reading_minutes":86,"related":116,"slug":149,"tags":150,"title":152},"Faut-il confier votre projet a un freelance ou a une agence ? Les deux options ont des forces\ndistinctes selon votre besoin, votre budget et votre niveau d'autonomie.\n\n## Le freelance : agilite et cout\nUn freelance offre souplesse, contact direct avec l'expert et souvent un cout plus contenu. Il convient\naux besoins cibles et aux entreprises capables de piloter la prestation.\n\n## L'agence : pluridisciplinarite et robustesse\nUne agence apporte une equipe, des process, une continuite de service et une palette de competences.\nElle est adaptee aux projets ambitieux ou multi-leviers.\n\n## Comment trancher\nEvaluez l'ampleur du projet, votre capacite de pilotage interne et le besoin de competences variees.\nPour un dispositif complet et durable, l'agence est souvent plus adaptee.\n\n## Questions frequentes\n\n### Le freelance est-il moins cher ?\nSouvent, mais pour un perimetre plus restreint. Comparez a perimetre egal.\n\n### Peut-on combiner les deux ?\nOui : beaucoup d'entreprises associent une agence pour la strategie et des freelances pour l'execution ponctuelle.\n","2026-07-02T06:55:56.476619+00:00","Avantages et limites du freelance et de l'agence selon votre projet.",134,"article",[117,126,135,142],{"category":100,"created_at":118,"excerpt":119,"expertise":62,"id":120,"kind":115,"reading_minutes":86,"slug":121,"tags":122,"title":125},"2026-07-02T06:55:56.476584+00:00","Les questions cles pour evaluer une agence Print & Edition sur la methode, l'equipe, les resultats et l'engagement.",89,"questions-agence-identite-print",[62,123,124],"questions","selection","10 questions a poser a une agence Print & Edition avant de signer",{"category":100,"created_at":127,"excerpt":128,"expertise":12,"id":129,"kind":115,"reading_minutes":86,"slug":130,"tags":131,"title":134},"2026-07-02T06:55:56.476540+00:00","Quels indicateurs suivre pour piloter une prestation Branding & Identite et mesurer le ROI.",33,"kpis-agence-branding",[12,132,133],"kpis","performance","Les KPIs a suivre avec une agence Branding & Identite",{"category":100,"created_at":136,"excerpt":137,"expertise":7,"id":138,"kind":115,"reading_minutes":86,"slug":139,"tags":140,"title":141},"2026-07-02T06:55:56.476580+00:00","Quels indicateurs suivre pour piloter une prestation Application mobile et mesurer le ROI.",83,"kpis-agence-application-mobile",[7,132,133],"Les KPIs a suivre avec une agence Application mobile",{"category":100,"created_at":143,"excerpt":144,"expertise":42,"id":145,"kind":115,"reading_minutes":86,"slug":146,"tags":147,"title":148},"2026-07-02T06:55:56.476557+00:00","Les questions cles pour evaluer une agence Emailing & CRM sur la methode, l'equipe, les resultats et l'engagement.",54,"questions-agence-emailing",[42,123,124],"10 questions a poser a une agence Emailing & CRM avant de signer","freelance-ou-agence",[100,151],"agence","Freelance ou agence : que choisir ?",1782979021605]