[{"data":1,"prerenderedAt":150},["ShallowReactive",2],{"expertises":3,"article-categories":94,"article-agence-vs-regie-publicitaire":110},[4,9,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89],{"description":5,"id":6,"name":7,"slug":8},"Apps iOS et Android.",17,"Application mobile","application-mobile",{"description":10,"id":11,"name":12,"slug":13},"Identite de marque et design.",7,"Branding & Identite","branding",{"description":15,"id":16,"name":17,"slug":18},"Strategie editoriale et contenu.",9,"Content Marketing","content-marketing",{"description":20,"id":21,"name":22,"slug":23},"Conception et developpement de sites.",5,"Creation de site web","creation-site",{"description":25,"id":26,"name":27,"slug":28},"Mesure, tracking et pilotage data.",14,"Data & Analytics","data-analytics",{"description":30,"id":31,"name":32,"slug":33},"Experience et interface utilisateur.",8,"Design UX\u002FUI","design-ux",{"description":35,"id":36,"name":37,"slug":38},"Boutiques en ligne, Shopify, Prestashop.",6,"E-commerce","e-commerce",{"description":40,"id":41,"name":42,"slug":43},"Marketing automation et fidelisation.",11,"Emailing & CRM","emailing",{"description":45,"id":46,"name":47,"slug":48},"Acquisition et experimentation rapide.",15,"Growth Hacking","growth-hacking",{"description":50,"id":51,"name":52,"slug":53},"Generation de leads et nurturing.",10,"Inbound Marketing","inbound-marketing",{"description":55,"id":56,"name":57,"slug":58},"Amazon, Cdiscount, marketplaces.",16,"Marketplaces","marketplace",{"description":60,"id":61,"name":62,"slug":63},"Supports imprimes et editoriaux.",18,"Print & Edition","identite-print",{"description":65,"id":66,"name":67,"slug":68},"Relations presse et marketing d'influence.",12,"RP & Influence","rp-influence",{"description":70,"id":71,"name":72,"slug":73},"Publicite payante et acquisition payante.",2,"SEA \u002F Google Ads","sea",{"description":75,"id":76,"name":77,"slug":78},"Referencement naturel et visibilite sur les moteurs.",1,"SEO","seo",{"description":80,"id":81,"name":82,"slug":83},"Publicite sur Meta, TikTok, LinkedIn.",4,"Social Ads","social-ads",{"description":85,"id":86,"name":87,"slug":88},"Strategie et gestion des reseaux sociaux.",3,"Social Media","social-media",{"description":90,"id":91,"name":92,"slug":93},"Production video et animation.",13,"Video & Motion design","video-motion",[95,98,101,104,106,108],{"count":96,"name":97},132,"Villes",{"count":99,"name":100},40,"Conseils",{"count":102,"name":103},22,"Guide",{"count":61,"name":105},"Tarifs",{"count":61,"name":107},"Secteurs",{"count":61,"name":109},"Tendances",{"category":103,"content":111,"created_at":112,"excerpt":113,"id":114,"kind":115,"reading_minutes":86,"related":116,"slug":147,"tags":148,"title":149},"Agence, regie publicitaire, plateforme : ces acteurs n'ont pas le meme role. Comprendre leurs\ndifferences aide a choisir le bon partenaire.\n\n## L'agence\nElle conseille, concoit et execute une strategie pour votre compte, dans votre interet.\n\n## La regie\nElle commercialise des espaces publicitaires pour le compte de medias.\n\n## La plateforme\nElle fournit l'outil (publicite, emailing, analytics). L'agence vous aide a en tirer le meilleur.\n\n## Questions frequentes\n\n### Ai-je besoin d'une agence si j'ai deja les outils ?\nSouvent oui : l'outil ne fait pas la strategie. L'agence apporte l'expertise d'usage.\n","2026-07-02T06:55:56.476623+00:00","Comprendre les roles pour choisir le bon interlocuteur.",139,"guide",[117,125,133,140],{"category":103,"created_at":118,"excerpt":119,"expertise":57,"id":120,"kind":115,"reading_minutes":86,"slug":121,"tags":122,"title":124},"2026-07-02T06:55:56.476575+00:00","Methode complete pour choisir une agence Marketplaces : criteres, comparaison, budget et signaux d'alerte a connaitre.",76,"comment-choisir-agence-marketplace",[57,123,115],"choisir","Comment choisir une agence Marketplaces en 2026",{"category":103,"created_at":126,"excerpt":127,"id":128,"kind":115,"reading_minutes":86,"slug":129,"tags":130,"title":132},"2026-07-02T06:55:56.476619+00:00","Un bon brief accelere la mise en relation et la qualite des propositions.",133,"rediger-brief-agence",[103,131],"agence","Comment rediger un brief efficace pour son agence",{"category":103,"created_at":134,"excerpt":135,"expertise":37,"id":136,"kind":115,"reading_minutes":86,"slug":137,"tags":138,"title":139},"2026-07-02T06:55:56.476534+00:00","Methode complete pour choisir une agence E-commerce : criteres, comparaison, budget et signaux d'alerte a connaitre.",26,"comment-choisir-agence-e-commerce",[37,123,115],"Comment choisir une agence E-commerce en 2026",{"category":103,"created_at":141,"excerpt":142,"id":143,"kind":115,"reading_minutes":86,"slug":144,"tags":145,"title":146},"2026-07-02T06:55:56.476621+00:00","Engagement, propriete des donnees, confidentialite : ce qu'il faut verifier.",136,"contrat-agence-points-vigilance",[103,131],"Contrat d'agence : les points de vigilance","agence-vs-regie-publicitaire",[103,131],"Agence, regie ou plateforme : quelles differences ?",1782979021633]